He manages to influence decision-making without affecting the freedom of those who make them. For Alejandro, the key to success does not lie in obtaining more resources, more time, more budget or a better team, but in discovering what resources the company has and using them correctly. With thoroughness and analytical skills. He does not focus on what is missing, but on what is there. That is the key that has led him to lead the financial area of different audiovisual companies until today.